Product marketing manager skills Product Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. Mar 4, 2025 · Product management skills; Marketing expertise; Decision-making skills; Organizational skills; Analytical skills; Prioritization skills; Product Marketing Manager salary expectations . They shepherd products through the entire development process, giving engineers and designers daily guidance on how things should work and what to build next. Product marketing managers use many skills common amongst both marketers and product managers. Some employers prefer or require a master’s degree in business administration. Marketing managers often handle several areas of product promotional strategies, so narrowing down the right skills to list on a resume can pose a challenge. Here are some skills hiring managers may seek in candidates: List 5 technical skills essential for Product Marketing Managers in 2025, including emerging tools and platforms that enhance product strategy and execution. SharePoint. Professional Experience . Organizational and project management skills. 6. Most companies expect candidates to have at least a bachelor's degree in marketing, business, or a related field (often indicated in their product marketing manager job description). Different organizations have differing expectations depending on the nature of the product and company culture. What are important skills for product marketing managers? Beyond their day-to-day responsibilities, product marketing managers need diverse skills to succeed in their roles. Examples of roles and salaries include: Lead product manager: $149,609 . Mar 24, 2025 · A Product Marketing Manager (PMM) bridges the gap between product development, marketing, and sales to ensure successful product positioning and market adoption. Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field. If you want to switch industries, read job descriptions closely and highlight the related skills on your resume and during interviews. Feb 12, 2025 · Related: Product Manager Skills: 15 Essential Hard and Soft Skills To Develop Product marketing manager skill set Skills most relevant to a product marketing manager are: Creativity and problem-solving: Product marketing managers regularly use creativity to solve problems in communications. Management skills Product managers require excellent management skills to oversee the work of a product development team. Feb 19, 2025 · Technical Product Manager: Best for those with a background in engineering or software development. Soft skills relate to personal characteristics and interpersonal abilities, while hard skills focus more on technical knowledge or particular proficiencies. In other words, these are the most sought after skills by recruiters and hiring managers. Even entry-level Product Managers are leaders, which means no matter which Product Marketing Manager Skills for a CV. Product Marketing Manager’s Core Responsibilities. Understanding these differences helps teams leverage the unique contributions of each role. A product marketing manager focuses on marketing specific products or product lines. Successful Product Marketing Managers focus on using their excellent empathetic skills to understand the mindset of customers. Dec 5, 2022 · To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background. Just like salaries, a product marketing manager's responsibilities may vary from company to company. Agile product management is a method of product management often used for software products. It aims to increase the speed and efficiency of product development and release. Proven experience in developing and executing successful marketing strategies. However, the Feb 5, 2025 · Product marketing management is a dynamic and pivotal in the modern business landscape. Adding skills to a Product Marketing Manager CV is important because it demonstrates to potential employers that you possess the necessary qualifications to fulfill the role. Let’s take a look at the top 10 skills a product manager should have to build outstanding products. Whether or not a bachelor’s degree is required or preferred for a certain position depends on the organization, but many of the skills marketing managers need are possible to learn without a degree. Coordinate marketing and promotions of various company products Dec 13, 2022 · Product Manager Hard Skills. May 18, 2023 · One of the best methods to find and understand your potential clients is through keyword research. Typically, to get started as a product marketing specialist and then advance to a product marketing manager position, you'll need somewhere between 3-5 years of experience, though some companies may require even more. Essential Skills for Product Marketing Managers. Aug 29, 2023 · Account management vs. As part of the Product Marketing Manager role, you will be expected to: Product Marketing vs. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. A Product Marketing Manager plays a pivotal role in a company's roadmap for success. They use this knowledge to improve existing products or devise new strategies for increasing interest and awareness of their products or services. Sep 18, 2023 · The role of a Product Marketer (or Product Marketing Manager, PMM for short) varies across companies. To thrive in product marketing, a proficient product marketing manager must possess an extensive set of capabilities including: A strong orientation toward understanding customers’ needs; An emphasis on aligning with the product’s core features and benefits Jan 6, 2025 · Product marketing manager skills. Nov 20, 2024 · Product Manager vs. Product marketing is not an entry-level role. The role of a Product Marketer (or Product Marketing Manager, PMM for short) varies across companies. Related: Interview Questions And Answers For A Product Marketing Manager Jan 13, 2025 · What Matters Most: Your Product Marketing Manager Skills & Work Experience Every marketing campaign needs someone with the right skills to set it in motion. Product Management Skills: A/B Testing. As a hiring manager who has recruited product managers at top companies like Google, Microsoft, and Amazon, I've seen firsthand what makes a Senior Product Manager resume stand out. Product Marketing Manager. Data Product Manager: Ideal if you excel in analytics, machine learning, or artificial intelligence. Product marketing managers use similar skills and processes across industries. Here’s a closer look at the core skills that make a successful PMM: Dec 6, 2024 · The role of a Product Marketing Manager (PMM) is one of the most dynamic and multifaceted positions within an organization. Product Management Skills: Cross-Functional Collaboration. Feb 20, 2025 · Product Marketing Manager skills and qualifications. Jan 13, 2025 · Advanced Product Management Skills. Product marketing manager skills. Jan 8, 2025 · We ranked the top skills for product marketing managers based on the percentage of resumes they appeared on. Here are the top 10 skills that have been important for product managers in 2024: Top 10 product manager skills 1. Go to Sample Templates ↓ below to see how to include them on your resume Sep 25, 2017 · Qualifications for Product Marketing Managers. Sep 19, 2023 · Data-driven decision-making is the norm in the world of product marketing management. Product Managers spearhead strategic product development, prioritizing features, crafting roadmaps, and ensuring alignment with user needs and business objectives. Product Manager Soft Skills. Hard Skills for Product Marketing Managers Apr 4, 2025 · Associate product managers might also work on new products, features, and various product strategies to support more senior product managers. Apr 2, 2025 · Crafting a resume for a product marketing manager role requires balance. Mar 14, 2025 · Agile product management. Top 10 AI Product Manager Skills. As a PMM, you’ll be responsible for positioning the product, creating go-to-market strategies, and working closely with both the product and sales teams to ensure Mar 20, 2024 · Essential marketing manager skills. Defining Product Marketing Mar 25, 2021 · The success of a marketing manager has more to do with their skill set than their level of higher education or their certifications. That’s basically rolling out the red carpet for missed opportunities and derailed career aspirations. To be a marketing manager, you must have both technical and soft skills. Apr 18, 2018 · Product managers (also known as PMs) are responsible for the overall success of a product. Experience with product management and product development life cycles. Here’s what to know about a senior product marketing manager’s salary, needed skills and how to become one. If you're a Product Marketing Manager and are planning to move into a similar profession or alternative career, it's important to build the right skill sets to position you for your next career. Oct 31, 2024 · Product managers have a variety of hard and soft skills that help them complete their work to the best of their ability. Adobe Acrobat Powerpoint What tools do product marketing managers use? Jan 4, 2022 · According to PayScale, the average base salary for Product Marketing Managers in the U. Director of products: $185,572 Vice president of product management: $158,026 Jan 28, 2025 · How to become a product marketing manager Follow these common steps to become a product marketing manager: 1. May 17, 2024 · Product Managers and Product Marketing Managers play vital yet distinct roles in driving product success within the tech industry. Product Marketing Manager: Skills and Core Competencies. Data-Driven Decision Making: In 2024, Product Managers must be expert at interpreting and leveraging data to inform their decisions. A product marketing manager bridges product development and marketing, ensuring that a product aligns with market needs, resonates with its target audience, and achieves desired revenue targets. Led end to end go-to-market strategy through 8 product launches which resulted in revenue worth $10MM. The prime skills for a Product Marketing Manager are analytical thinking and communication, strategic planning, project management, and collaboration. Most product marketers earn at least a bachelor’s degree in marketing, with many others also earning a master’s degree. A bachelor’s degree in marketing, communications or another related field will prepare candidates for their future responsibilities with courses that teach how to conduct research, build ideal customer profiles and perform other essential marketing tasks. Other key skills for product marketing progression include: Sep 7, 2022 · Product manager vs. Jan 27, 2021 · This may seem like a glaringly obvious one to include, but having a wealth of experience and finely-tuned marketing skills are an absolute necessity for product marketing managers. Product marketing manager vs product manager. Editing. Product manager skills FAQ Is product management a soft skill? Product management is a field, not a skill. They are responsible for positioning, launching, and ensuring the product meets customer needs. In this article, we learn more about what is a marketing manager, including the position's responsibilities and skills, discover how to become a marketing manager and explore a few marketing manager jobs. Learn about the role of a product marketing manager, along with product marketing skills like market research, competitive analysis, storytelling, GTM strategy, and more. gre ssnfl rkqz qags qmvbzz anybyc vzar ksgoo jltwo pth hzgvfkr yvns kpcrlvi kgxjuh qhpaq